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Getting the aid you deserve can be an intimidating process - it doesn't have to be.

"I don’t do magic, but sometimes I do work wonders"

We’re on a crusade to help families on their journey to uncover the best/most aid available

Because of The Experience I Had ?? Years Ago I'm Now Able To Help You Through Your Unique Situation.

Twenty years ago, I founded College Aid Consulting on a lark. A friend/client was frustrated and confused by the terminology and by a process that wasn’t very transparent.

I helped her and she told two friends and so on and so on. Next thing you know, I’ve got a business.

What started out as a seasonal side business has grown into a full fledged year round business in it’s own right. Little did I know in 2001 that an experience that I had 18 years earlier would be coming full circle for me.

In my final year of high school, I started the admissions season with four colleges in mind (That was a lot for the 80s.). I finished the season 2-1-1*. 1* was a DNF, meaning Did Not Finish... the application.

I figured what was the point? I had already been accepted to my number one choice school: Rice University.

Rice was top on my list because I thought that I wanted to be a biomedical engineer and an alumni recruiter for another college told me that at her job they hired graduates with a Bachelor’s degree from Rice for positions that required a Master’s degree from other schools. That was enough for my 17 year old logic.

Unfortunately, I Didn’t Get Financial Aid & My Father Said He Wasn’t Paying For Rice When I Had A Perfectly Good School Up The Street.

Looking back, I’m not sure if it was my parent's financial situation or errors made on the form that cost me financial assistance. I suspect that it was probably a combination of the two.

So, instead of being an Owl, I am a Bruin.

I discovered that most schools are the same. Did I get a good education at UCLA? Yes. Did I make great friends? Yes. Did I have a good time? Uh.. Yeah! Was my experience different than it would have been had I gone to Rice? Definitely.

Different but not better or worse.

"Now that I’ve got kids of my own, I understand wanting to give your own student the best shot of attending the top college on their list."


Fast Forward To My Graduation

...from UCLA with a degree in French with Economics. (Didn’t see that one coming, did ya?! Turns out that I preferred studying French and Economics to Integral Calculus...Go figure. I like math/numbers, just not like that.)

I learned a lot from my own experience and those of the people I help. The biggest lesson being that everyone ends up exactly where they’re supposed to be...even if we don’t know why at the time.

Now that I’ve got kids of my own, I understand wanting to give your own student the best shot of attending the top college on their list.

Over The Last 20 Years, I’ve Also Learned Some Other Stuff Too


  • How important it is for parents to understand the rules of a game they don’t even realize that they are playing.
  • It’s just as important to have a financial safety school as it is to have an academic safety school. And, that it’s even more important that they be one in the same.
  • How a family could be shooting itself in the foot if it doesn’t figure out its aid eligibility before the college list gets finalized.
  • How to create a plan of action for getting through the entire process with the least disappointment possible and so that students receive full consideration for all aid available to them.
  • A systematic way of determining where a student’s best chance of securing the available financial aid.

You Kind Of Know What I Can Do & Why. Here's a Few More Things You Should Know...

  • All work completed for clients is done in our office, by our staff. We don’t outsource work to a third-party service. Quality control and confidentiality is important to us.
  • You'll understand the What and Why of everything I tell you.
  • I’ve always got an encouraging word, speak in plain English, no jargon, and no blowing smoke.
  • I can usually manage to work a relevant quote or a quick story into almost any situation that will help paint a picture that drives a point home or bring a little levity to a stressful process (If it’s not a song or movie quote then it’s a southern saying my mother drilled into my head).
  • In addition to owning College Aid Consulting, I head Hancock Wealth Advisory, a state registered investment advisor where I offer financial planning for a fee. I specialize in college funding, equity compensation strategies and retirement planning.
  • I don’t do magic, but sometimes I do work wonders.

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